Chipotle

While Ashley was working at Deloitte Digital, she had the privilege of working with Chipotle as a Lead UX Designer on the Native iOS and Android app and Responsive Website. While working on the app, she was part of the team that won a Webby award in 2018 by People's Voice for Best User Interface.

Following the success of the app, the VP of Digital Strategy & Product at Chipotle Mexican Grill requested she lead the redesign of the website.

Chipotle has seen major increase in digital sales from the native apps and responsive website that Ashley and the team helped re-design.

After the mobile release, Chipotle saw mobile traffic quadruple and mobile orders increase by 50%. Chipotle customers response has been consistently positive with the newest mobile app reaching an average of 4.5 stars in the Apple App store – a more than 2 full star jump from the prior version.